01 · A Book by Mark Falzon
MAD.
What the World Needs Now Is a Little Madness: Why the Next Twenty Years Will Determine the Future of Humanity
Mark Falzon
Paradigm Communications Pty Ltd
MAD.
What the World Needs Now Is a Little Madness: Why the Next Twenty Years Will Determine the Future of Humanity
"What kind of world could we build if capital behaved as if the future mattered?"
Born from 45+ years inside companies and a deeper belief that the world does not lack talent or innovation; it lacks a philosophy of capital that honours the interconnected nature of life, purpose, community, and meaning.
Three acts: The Descent into the realities of the world as it is. The Bridge: the architecture of integrated capital MAD created. The Return: the Possible Planet, now earned. An invitation, not a conclusion.
Foreword by
Mac Christopherson
Co-Founder, MAD Ventures Australia
"What the world needs now is not more caution. It needs more courage. Not more spectators, but more stewards."
Mac Christopherson, from the foreword
ISBN 978-0-6457675-3-7 · Published by Paradigm Communications Pty Ltd
